An educational app co-designed with parents and children to make electronic waste management simple and engaging.
Client
Gruppo Safe
Industry
E-waste management
Year
2025
Methodology
Lean
Role
Lead product designer
Team
Project manager Lead product designer Full-stack developer
Activities
Co-design workshop MVP testing Illustrations system UX design UI design
Deliverables
MVP prototype App mobile Illustrations system Design system
An educational app co-designed with parents and children to make electronic waste management simple and engaging.
Client
Gruppo Safe
Industry
E-waste management
Year
2025
Methodology
Lean
Role
Lead product designer
Team
Project manager Lead product designer Full-stack developer
Activities
Co-design workshop MVP testing Illustrations system UX design UI design
Deliverables
MVP prototype App mobile Illustrations system Design system
An educational app co-designed with parents and children to make electronic waste management simple and engaging.
Client
Gruppo Safe
Industry
E-waste management
Year
2025
Methodology
Lean
Role
Lead product designer
Team
Project manager Lead product designer Full-stack developer
Activities
Co-design workshop MVP testing Illustrations system UX design UI design
Deliverables
MVP prototype App mobile Illustrations system Design system
Challenge
Over 60% of Italians are unaware of what e-waste is or how to handle it properly. Gruppo Safe's goal was to bridge this knowledge gap, educate citizens on correct disposal and repair options, and engage families and schools, leveraging children as cultural multipliers. How could we make technical and regulatory content accessible, engaging, and actionable for two very different audiences, kids and parents, while promoting environmental responsibility in a tangible, non-paternalistic way?
Challenge
Over 60% of Italians are unaware of what e-waste is or how to handle it properly. Gruppo Safe's goal was to bridge this knowledge gap, educate citizens on correct disposal and repair options, and engage families and schools, leveraging children as cultural multipliers. How could we make technical and regulatory content accessible, engaging, and actionable for two very different audiences, kids and parents, while promoting environmental responsibility in a tangible, non-paternalistic way?
Challenge
Over 60% of Italians are unaware of what e-waste is or how to handle it properly. Gruppo Safe's goal was to bridge this knowledge gap, educate citizens on correct disposal and repair options, and engage families and schools, leveraging children as cultural multipliers. How could we make technical and regulatory content accessible, engaging, and actionable for two very different audiences, kids and parents, while promoting environmental responsibility in a tangible, non-paternalistic way?
Role and process
I led the end-to-end design process, from research to delivery, focusing on clarity, engagement and scalability: - Discovery: analyzed user needs and cultural barriers and identified lack of awareness and difficulty navigating disposal or repair options - MVP testing: defined core flows for quick validation - On-field co-design: tested the MVP live during an industry fair, observed real user behaviors, collected feedback and identified friction points - Iteration and delivery: improved UX writing, streamiled flows and refined UI based on feedback
Role and process
I led the end-to-end design process, from research to delivery, focusing on clarity, engagement and scalability: - Discovery: analyzed user needs and cultural barriers and identified lack of awareness and difficulty navigating disposal or repair options - MVP testing: defined core flows for quick validation - On-field co-design: tested the MVP live during an industry fair, observed real user behaviors, collected feedback and identified friction points - Iteration and delivery: improved UX writing, streamiled flows and refined UI based on feedback
Role and process
I led the end-to-end design process, from research to delivery, focusing on clarity, engagement and scalability: - Discovery: analyzed user needs and cultural barriers and identified lack of awareness and difficulty navigating disposal or repair options - MVP testing: defined core flows for quick validation - On-field co-design: tested the MVP live during an industry fair, observed real user behaviors, collected feedback and identified friction points - Iteration and delivery: improved UX writing, streamiled flows and refined UI based on feedback
Outcome
Tested live during an industry fair with 100+ users, the app was designed for simplicity: snap a photo of an electronic device, let the system classify it via AI and receive guidance to repair or recycle, including directions to the nearest authorized center. At every step, users access educational content and consumer rights information, turning a technical task into an engaging experience. The experience was brought to life through 50+ bespoke illustrations and icon sets, reinforcing a warm and accessible visual language.
Outcome
Tested live during an industry fair with 100+ users, the app was designed for simplicity: snap a photo of an electronic device, let the system classify it via AI and receive guidance to repair or recycle, including directions to the nearest authorized center. At every step, users access educational content and consumer rights information, turning a technical task into an engaging experience. The experience was brought to life through 50+ bespoke illustrations and icon sets, reinforcing a warm and accessible visual language.
Outcome
Tested live during an industry fair with 100+ users, the app was designed for simplicity: snap a photo of an electronic device, let the system classify it via AI and receive guidance to repair or recycle, including directions to the nearest authorized center. At every step, users access educational content and consumer rights information, turning a technical task into an engaging experience. The experience was brought to life through 50+ bespoke illustrations and icon sets, reinforcing a warm and accessible visual language.
Real-world validation
This project placed strong emphasis on clarity, inclusivity and real-world validation. The app was tested live during an industry fair, providing immediate feedback from families and children that informed every iteration. This approach ensured that even a complex, regulation-based topic could be translated into an intuitive experience.
Real-world validation
This project placed strong emphasis on clarity, inclusivity and real-world validation. The app was tested live during an industry fair, providing immediate feedback from families and children that informed every iteration. This approach ensured that even a complex, regulation-based topic could be translated into an intuitive experience.
Real-world validation
This project placed strong emphasis on clarity, inclusivity and real-world validation. The app was tested live during an industry fair, providing immediate feedback from families and children that informed every iteration. This approach ensured that even a complex, regulation-based topic could be translated into an intuitive experience.
Visual language
To make a technical topic approachable, a distinctive visual identity was designed to engage adults and children while encouraging exploration. Over 50 custom illustrations and icon sets, all crafted in-house, transformed the app into a discovery-driven experience where each screen introduced new visuals and playful cues. The style is playful yet mature, helping both children and adults connect with the experience, while electronic items were reimagined in natural contexts to reinforce the sustainability message and support the app’s educational purpose.
Visual language
To make a technical topic approachable, a distinctive visual identity was designed to engage adults and children while encouraging exploration. Over 50 custom illustrations and icon sets, all crafted in-house, transformed the app into a discovery-driven experience where each screen introduced new visuals and playful cues. The style is playful yet mature, helping both children and adults connect with the experience, while electronic items were reimagined in natural contexts to reinforce the sustainability message and support the app’s educational purpose.
Visual language
To make a technical topic approachable, a distinctive visual identity was designed to engage adults and children while encouraging exploration. Over 50 custom illustrations and icon sets, all crafted in-house, transformed the app into a discovery-driven experience where each screen introduced new visuals and playful cues. The style is playful yet mature, helping both children and adults connect with the experience, while electronic items were reimagined in natural contexts to reinforce the sustainability message and support the app’s educational purpose.
Impact and numbers
The app raised awareness of electronic waste among families and schools, proving that complex regulatory content can become actionable and engaging. It also attracted external interest, with Regione Lombardia endorsing it and preparing to launch it in schools. Beyond its educational purpose, the initiative strengthened the client’s positioning as an innovator in digital sustainability and opened opportunities for further collaborations.
1
Regione Lombardia endorsement
2
Audiences engaged
94%
Task completion rate
Impact and numbers
The app raised awareness of electronic waste among families and schools, proving that complex regulatory content can become actionable and engaging. It also attracted external interest, with Regione Lombardia endorsing it and preparing to launch it in schools. Beyond its educational purpose, the initiative strengthened the client’s positioning as an innovator in digital sustainability and opened opportunities for further collaborations.
1
Regione Lombardia endorsement
2
Audiences engaged
94%
Task completion rate
Impact and numbers
The app raised awareness of electronic waste among families and schools, proving that complex regulatory content can become actionable and engaging. It also attracted external interest, with Regione Lombardia endorsing it and preparing to launch it in schools. Beyond its educational purpose, the initiative strengthened the client’s positioning as an innovator in digital sustainability and opened opportunities for further collaborations.
1
Regione Lombardia endorsement
2
Audiences engaged
94%
Task completion rate
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