Project
An educational app co-designed with parents and children to make electronic waste management simple, intuitive and engaging
Project
An educational app co-designed with parents and children to make electronic waste management simple, intuitive and engaging
Project
An educational app co-designed with parents and children to make electronic waste management simple, intuitive and engaging
Client
Gruppo Safe
Industry
E-waste management
Year
2025
Methodology
Lean
Role
Lead product designer
Activities
Co-design workshop MVP testing Illustrations system UX design UI design
Touchpoints
iOS Android
Deliverables
MVP prototype App mobile Illustrations system Design system
Team
Project manager Lead product designer Full-stack developer
Studio
Notomia
Client
Gruppo Safe
Industry
E-waste management
Year
2025
Methodology
Lean
Role
Lead product designer
Activities
Co-design workshop MVP testing Illustrations system UX design UI design
Touchpoints
iOS Android
Deliverables
MVP prototype App mobile Illustrations system Design system
Team
Project manager Lead product designer Full-stack developer
Studio
Notomia
Client
Gruppo Safe
Industry
E-waste management
Year
2025
Methodology
Lean
Role
Lead product designer
Activities
Co-design workshop MVP testing Illustrations system UX design UI design
Touchpoints
iOS Android
Deliverables
MVP prototype App mobile Illustrations system Design system
Team
Project manager Lead product designer Full-stack developer
Studio
Notomia
Challenge
Over 60% of Italians are unaware of what e-waste is or how to handle it properly. Gruppo Safe's goal was to bridge this knowledge gap, educate citizens on correct disposal and repair options, and engage families and schools, leveraging children as cultural multipliers. How could we make technical and regulatory content accessible, engaging, and actionable for two very different audiences, kids and parents, while promoting environmental responsibility in a tangible, non-paternalistic way?
Challenge
Over 60% of Italians are unaware of what e-waste is or how to handle it properly. Gruppo Safe's goal was to bridge this knowledge gap, educate citizens on correct disposal and repair options, and engage families and schools, leveraging children as cultural multipliers. How could we make technical and regulatory content accessible, engaging, and actionable for two very different audiences, kids and parents, while promoting environmental responsibility in a tangible, non-paternalistic way?
Challenge
Over 60% of Italians are unaware of what e-waste is or how to handle it properly. Gruppo Safe's goal was to bridge this knowledge gap, educate citizens on correct disposal and repair options, and engage families and schools, leveraging children as cultural multipliers. How could we make technical and regulatory content accessible, engaging, and actionable for two very different audiences, kids and parents, while promoting environmental responsibility in a tangible, non-paternalistic way?
Role & process
I led the end-to-end design process, from research to delivery, focusing on clarity, engagement, and scalability:
• Discovery and research: Analyzed user needs and cultural barriers and identified lack of awareness and difficulty navigating disposal or repair options
• Concept and MVP testing: Defined core flows for quick validation
• On-field co-design: Tested the MVP live during an industry fair, observed real user behaviors, collected feedback and identified friction points
• Iteration and delivery: Improved UX writing, streamiled flows and refined UI based on feedback
• Discovery and research: Analyzed user needs and cultural barriers and identified lack of awareness and difficulty navigating disposal or repair options
• Concept and MVP testing: Defined core flows for quick validation
• On-field co-design: Tested the MVP live during an industry fair, observed real user behaviors, collected feedback and identified friction points
• Iteration and delivery: Improved UX writing, streamiled flows and refined UI based on feedback
• Discovery and research: Analyzed user needs and cultural barriers and identified lack of awareness and difficulty navigating disposal or repair options
• Concept and MVP testing: Defined core flows for quick validation
• On-field co-design: Tested the MVP live during an industry fair, observed real user behaviors, collected feedback and identified friction points
• Iteration and delivery: Improved UX writing, streamiled flows and refined UI based on feedback
Outcome
Tested live during an industry fair with 100+ users, the app was designed for simplicity: snap a photo of an electronic device, let the system classify it via AI, and receive guidance to repair or recycle, including directions to the nearest authorized center. At every step, users access educational content and consumer rights information, turning a technical task into an engaging experience. The experience was brought to life through 50+ bespoke illustrations and icon sets, reinforcing a warm and accessible visual language.
Outcome
Tested live during an industry fair with 100+ users, the app was designed for simplicity: snap a photo of an electronic device, let the system classify it via AI, and receive guidance to repair or recycle, including directions to the nearest authorized center. At every step, users access educational content and consumer rights information, turning a technical task into an engaging experience. The experience was brought to life through 50+ bespoke illustrations and icon sets, reinforcing a warm and accessible visual language.
Outcome
Tested live during an industry fair with 100+ users, the app was designed for simplicity: snap a photo of an electronic device, let the system classify it via AI, and receive guidance to repair or recycle, including directions to the nearest authorized center. At every step, users access educational content and consumer rights information, turning a technical task into an engaging experience. The experience was brought to life through 50+ bespoke illustrations and icon sets, reinforcing a warm and accessible visual language.
Real-world validation
This project placed strong emphasis on clarity, inclusivity, and real-world validation. The app was tested live during an industry fair, providing immediate feedback from families and children that informed every iteration. This approach ensured that even a complex, regulation-based topic could be translated into an intuitive experience-
Real-world validation
This project placed strong emphasis on clarity, inclusivity, and real-world validation. The app was tested live during an industry fair, providing immediate feedback from families and children that informed every iteration. This approach ensured that even a complex, regulation-based topic could be translated into an intuitive experience-
Real-world validation
This project placed strong emphasis on clarity, inclusivity, and real-world validation. The app was tested live during an industry fair, providing immediate feedback from families and children that informed every iteration. This approach ensured that even a complex, regulation-based topic could be translated into an intuitive experience-
Visual language
To make a technical topic approachable, I developed a distinctive visual identity designed to engage adults and children while encouraging exploration. Over 50 custom illustrations and icon sets, all crafted in-house, transformed the app into a discovery-driven experience where each screen introduced new visuals and playful cues. The style is playful yet mature, helping both children and adults connect with the experience, while electronic items were reimagined in natural contexts to reinforce the sustainability message and support the app’s educational purpose.
Visual language
To make a technical topic approachable, I developed a distinctive visual identity designed to engage adults and children while encouraging exploration. Over 50 custom illustrations and icon sets, all crafted in-house, transformed the app into a discovery-driven experience where each screen introduced new visuals and playful cues. The style is playful yet mature, helping both children and adults connect with the experience, while electronic items were reimagined in natural contexts to reinforce the sustainability message and support the app’s educational purpose.
Visual language
Merlin’s brand strategy is crafted to resonate with Gen Z users, introducing an identity system that embodies its mission to bring order to financial chaos. This vision materializes through a visual language where bold, unconventional illustrations echo the forms of financial charts and data representations, transforming complex market dynamics into an accessible and engaging narrative.
Impact & Numbers
The app raised awareness of electronic waste among families and schools, proving that complex regulatory content can become actionable and engaging. It also attracted external interest, with Regione Lombardia endorsing it value preparing to launch it in schools. Beyond its educational purpose, the initiative strengthened the client’s positioning as an innovator in digital sustainability and opened opportunities for further collaborations.
94%
successful task completion rate in testing
1
Regione Lombardia endorsement
2
audiences engaged with one design language
Impact & Numbers
The app raised awareness of electronic waste among families and schools, proving that complex regulatory content can become actionable and engaging. It also attracted external interest, with Regione Lombardia endorsing it value preparing to launch it in schools. Beyond its educational purpose, the initiative strengthened the client’s positioning as an innovator in digital sustainability and opened opportunities for further collaborations.
94%
successful task completion rate in testing
1
Regione Lombardia endorsement
2
audiences engaged with one design language
Impact & Numbers
The app raised awareness of electronic waste among families and schools, proving that complex regulatory content can become actionable and engaging. It also attracted external interest, with Regione Lombardia endorsing it value preparing to launch it in schools. Beyond its educational purpose, the initiative strengthened the client’s positioning as an innovator in digital sustainability and opened opportunities for further collaborations.
94%
successful task completion rate in testing
1
Regione Lombardia endorsement
2
audiences engaged with one design language
